Developing your brand identity is super important for any business – it reflects the personality of the business and builds consistent, memorable characteristics which encompass much more than just a logo.
Here, we have noted 5 key brands who are slaying the marketing game in more ways than one.
1. Coca-Cola
I mean, are you that surprised?
Coca Cola’s smart language that promotes concepts such as happiness, family and togetherness allows the brand to invest in creating an idea of what life drinking Coke is like.
Anyone remember rushing to their nearest shop to find a bottle of coke with their name on it?
Share a Coke was a hugely successful marketing campaign that Coca‑Cola (GB) launched in 2013 and 2014. The company replaced their iconic logo with some of the nation's most popular names, which were then printed on Coca‑Cola labels. Arguably, one of the best marketing campaigns to date.
2. Duolingo
Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100k followers, now they have whopping 1.7 million. Not to mention 7 million likes and a 19% engagement rate.
Embracing memes, promoting humanisation and creating unhinged content has built the Duolingo brand that we recognise today.
Don’t be afraid to be daring, embrace new platforms and create ‘outrageous’ comedic content that appeals to your target audience whilst aligning with social media trends.
3. Ikea
Ikea’s marketing is original, distinctive and imaginative whilst maintaining a clear value proposition.
Ikea’s distinctive and consistent theme, with a dash of humour and ‘tongue in cheek’ approach have helped the brand develop elements of its legendary identity.
I mean, who doesn't love Ikea?
4. Apple
Since the beginning, Apple have strived to create a brand personality that is cool, fun, and approachable – which other companies alike have struggled to compete with.
The company have successfully promoted a sense of belonging and community with their brand, utilising ambitious, tactical and innovative marketing techniques which has helped to build a community of devoted and loyal customers.
5. Gymshark
Gymshark are slaying the social media game, and are a key player in knowing your audience and using social media channels in a hyper-targeted way.
Not only that, but they also invest pretty heavily in influencer marketing and showcasing their brand ambassadors.
These influencers are sent free or discounted products to try, then share their opinions with their followers, giving a personal touch to reviews/recommendations and reaching thousands of potential new Gymshark customers through influencers’ follower bases.